Brady's TB12 Brand Names IMG To Lead Licensing Push

Tom Brady’s health and wellness brand TB12 has struck a deal for IMG to lead its first foray into licensing, with plans to develop a line of branded nutritional products, fitness equipment, digital programming and retail partnerships. TB12 CEO John Burns said the deal will “further democratize” founders Brady and Alex Guerrero’s principles, with the goal of becoming “the world’s most trusted authority on health and wellness.” Brady and Guerrero founded the brand in '13 and currently offer training and treatment at locations in Boston, Foxboro and Tampa, along with books and digital media. IMG Dir of Licensing & Brand Development Brett Weiss will lead the project.