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Morning Buzz

MLB Reaches Deal With Hyperice; Tatis Jr. Now An Endorser

Hyperice, which makes sports recovery and movement devices, is announcing today a multiyear partnership with MLB to become the league's Official Recovery Technology Partner. The partnership will include a future investment by MLB in Hyperice. Also, MLB and Hyperice will work together with teams' medical and training staff, making Hyperice products and technologies immediately available for use during games. Padres SS Fernando Tatis Jr. now becomes the first MLB player to join Hyperice as an ambassador and investor.

Other prominent investors include Patrick MahomesAnthony Davis, Rickie Fowler and J.J. Watt. Hyperice also has deals with the NBA, UFC and EPL club Tottenham Hotspur. The company's valuation swelled to $700M after recently raising $48M from investors including the NBA, the NFL’s 32 Equity investment arm and a group of athletes including Naomi Osaka. MLB Chief Revenue Officer Noah Garden: “Hyperice is one of the most innovative companies in sports today and many baseball players already use their products, making them an ideal strategic partner." 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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