Fanatics Signs 10-Year Deal With Soccer Club Paris Saint-Germain

Fanatics and French soccer club Paris Saint-Germain have announced a 10-year deal encompassing licensing, manufacturing and ecommerce. The two parties entered into an ecommerce-only arrangement three years ago, but the new deal that runs through ‘30 will see Fanatics exclusively operate PSG’s ecommerce business. Additionally, the global sports merchandiser will now possess new manufacturing rights as well as management of PSG’s apparel, headwear and hard goods licensing initiatives. Fanatics will be the master licensee for PSG’s merchandise portfolio excluding Nike and other co-branded products. Financial terms were not disclosed.