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Volume 27 No. 30
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U.K. Firm: Less Than Half Of '20 Sporting Events Will Be Held

A little under half of sports events scheduled around the world for '20 will likely not take place because of the global coronavirus pandemic, according to projections by U.K.-based data/marketing/tech agency Two Circles. Before the pandemic interrupted live sports, Two Circles estimated the global sports industry would bring in $135.3B in revenue for '20. As of today, the firm projects the sports industry will bring in $73.7B in revenue from live sports by the end of the year. In '19, the global sports industry generated $129B in revenue from live sports.

To date, Two Circles’ models show that 26,424, or 53%, of the 49,803 major sports events scheduled for '20 are currently on track to take place by the end of the year. In March, only 1,870 (33%) of 5,584 events scheduled took place globally. Two Circles currently projects that 6,313 (43%) of the 14,799 events originally scheduled in North America will take place in '20. In March, only 518 (30%) of 1,741 events scheduled for North America were held. Two Circles’ models are updated daily and are based on changes in the rate of infections and confirmed cancellation/postponements of pro sporting events with a projected attendance of at least 5,000.