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Volume 26 No. 109
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Notre Dame, Fanatics Strike 10-Year Merch/Analytics Deal

Fanatics has signed Notre Dame to an overarching 10-year merchandising and analytics agreement that will take effect in '21. The deal makes Fanatics the school's primary apparel, headwear and hard goods partner, and it expands upon the retailer’s position as operator for the Fighting Irish on...

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