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AdventHealth Expands Sponsorship Of Chip Ganassi Racing

AdventHealth today will announce that it is returning to Chip Ganassi Racing for a fifth season, and the healthcare provider will slightly expand its deal for '20. Advent bought four primary sponsorships for an undisclosed price during the NASCAR Cup Series season: two on CGR's No. 42 Chevy driven by Kyle Larson (for the Busch Clash and the fall playoff race at Kansas Speedway) plus two on CGR development driver Ross Chastain's No. 77 Chevy (for the Daytona 500 and the Coke 600).

Advent has some of its private hospitals in markets like Florida and Kansas where it is sponsoring a car, and the company has used its NASCAR deals to grow brand awareness in those regions. Advent, which also has a major track deal with Daytona Int'l Speedway, works with Aquarius Sports & Entertainment on its sports marketing.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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