Big 12 Partners With Tickets For Less As Official Resale Partner

Tickets For Less will be the Big 12’s official ticket marketplace through the '22-23 season. The three-and-a-half year deal marks the first agreement with a Power Five conference for the company. It was largely made possible through the company’s existing relationships with Big 12 schools, Learfield IMG College and its track record as a ticketing partner with the Chiefs, said Tickets For Less VP/Sales & Marketing Adam Rossbach. Fans can expect ticket giveaways and other promotional deals with the agreement.

Rossbach declined to disclose financial terms of the deal, but said it took about a year to complete. Rossbach: “Even though we’re lesser known than other ticket marketplaces, a lot of this business is about relationships, and it helped we’re based in Kansas City, and we’re familiar with the Big 12’s footprint.”