Fan Engagement Brand Fanisko Partners With Blake Davidson

Digital fan engagement platform Fanisko has brought on sports and gaming industry veteran Blake Davidson of Game Seven Partners to help with Fanisko's sales and partnership initiatives. The former NASCAR exec will serve as Fanisko Exec VP/Business Development as part of his advisory engagement. He will start Jan. 1, based in Charlotte, and will work closely with Fanisko CEO Sathish Chittibabu and Chief Business Development Officer Aravind Sampath. The company's Fanisko Engage platform helps sports and entertainment brands increase mobile fan retention, digital engagement and revenue opportunities.

Davidson founded G7P earlier this year, with a primary focus on strategic advisement, consulting and project-based engagements within the sports, video game and esports business segments. He said of the Fanisko partnership, "I am excited to see where it can go. Some of the technology that they have, a lot of what they are doing is focused on the mobile app. I think that could certainly evolve."