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Vaseline To Be Presenting Sponsor Of Joshua-Ruiz Broadcast

This weekend’s heavyweight championship rematch between Anthony Joshua and Andy Ruiz Jr. will include petroleum jelly brand Vaseline as presenting sponsor of the DAZN broadcast in North America. Vaseline is the familiar brand often applied liberally to the faces of fighters between rounds. Along with presenting sponsor positions on the show that streams live beginning at noon ET, Saturday, Vaseline will have its logo on a “corner cam” that takes viewers into the corners between rounds, an apt choice, considering the application of the product.

DAZN also signed two other sponsors for the North American telecast: AutoZone, which also is the sponsor of the network’s fall fight season, and erectile dysfunction medication Roman. Both will air commercials during the broadcast. The main event is expected to begin at about 3:45pm ET.

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