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Volume 26 No. 209
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Satisfi Labs Working With NHL Seattle In Run-Up To Team Debut

NHL Seattle and Satisfi Labs, an AI management platform, announced their work together in the lead-up to the team’s debut for the ’21-22 season. Satisfi to date counts roughly a third of the league’s teams as partners. Satisfi earlier this fall rolled out its chat feature on the NHL Seattle website to field questions from the team’s 32,000 season-ticket depositors, assist in the seat-selection process and respond to general inquiries about the franchise.

NHL Seattle Senior VP/Digital & Fan Experence Todd Humphrey said that for every one email the team now receives, there are 35 interactions via the web tool. Also, there have been 17 uses for every one inbound call to the club. Roughly 90% of the general questions at launch were about the team name, colors and future coach. The gravitation to the chat feature has been much faster than the club originally expected, Humphrey added.

For more, see today’s issue of THE DAILY.