B/R's Soccer Sub-Brand Debuting Interactive YouTube Series
Bleacher Report's soccer entity, B/R Football, today rolled out "Your Call," an "interactive show on its YouTube channel." Viewers "play the role of an up-and-coming soccer star." Each 45- to 60-second episode will "end by presenting viewers with up to four choices," and after a choice is made, the "corresponding video will play." B/R Football GM Travis Rettke said that the series is part of the company's "recent shift to produce more mid- and long-form programming for platforms like YouTube rather than shorter fare made for social platforms" (DIGIDAY.com, 11/11).