Liberty Bowl Partners With Your Call Inc. On Predictive Tech
Your Call Inc. has partnered with the AutoZone Liberty Bowl in a deal that will see the game become the first collegiate property to utilize Your Call’s predictive play-calling technology during a live contest. The deal will be formally announced this morning. Through a custom app available via iTunes and Google Play, fans can predict the plays that will be run during the game, as well as the yardage gained or lost on each play. Fans can also leverage Your Call’s patented gaming and scoring features by setting up head-to-heads and leagues to compete against each other. Based on participation, fans will be automatically entered into a sweepstakes to win cash prizes.
Your Call President Julie Meringer said talks between the two parties initially began in April/May, but it was not until the end of June that it became clear the partnership would come together. She noted AutoZone Liberty Bowl Exec Dir Steve Ehrhart and his team were “positive enough on the tech and on our metrics of how we got fans and how we keep them” to further discuss how to make it work with a NCAA-governed game. The deal was done in-house, with negotiations led by Meringer and Ehrhart with help from AutoZone Liberty Bowl Dir of Operations Kevin Alexander. Meringer said the deal has the “potential to be a multiyear relationship.”