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Fanatics Becomes Official Univ. Of Miami Partner In 10-Year Deal

Fanatics has signed a 10-year deal to become the exclusive primary apparel, headwear and hard goods partner for the Univ. of Miami. UM joins Oregon and Florida in the Fanatics portfolio of schools using its direct-to-consumer model. No terms were released, but previous deals of this type have guaranteed the school around $2M annually, plus a share of revenue. The deal takes effect in January. Fanatics Brands, the company’s in-house apparel division, owns UM’s rights to design, manufacture and distribute an expanded selection of men’s, women’s and youth products. There is no overlap with Adidas, which remains UM’s exclusive supplier of performance products and select apparel for its sports teams.

Read more in tonight’s SBJ College newsletter.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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