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Epic Games Tabs IMG To Distribute Fortnite World Cup

IMG today will announce that Epic Games has appointed it to manage and distribute this weekend's Fortnite World Cup to 33 digital media partners around the world. The inaugural event is this weekend at the USTA's Arthur Ashe Stadium in N.Y., and Epic Games has stayed away from selling sponsorship or linear media rights to the competition. However, it was already set to be streamed on digital platforms like Twitch and Facebook, and IMG will now add other digital partners around the world. Additionally, Sport 24, an IMG-owned in-flight channel that is used by 13 airlines, will show the event. Endeavor started working with Epic around Fortnite in March '18, helping put on events and find licensing opportunities.

For more coverage of the business of esports, visit our partners, esportsobserver.com.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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