Riot Games Partners With Nielsen To Measure Sponsorships

League of Legends Owner Riot Games has partnered with Nielsen to measure sponsorship valuation across its global esports leagues and competitions. Riot Games will provide Nielsen with access to its aggregated streaming viewership data, including the premium Pro View experience that was added in May. These metrics will be incorporated into Nielsen’s Esport24 syndicated sponsorship valuation product. As part of the agreement, Nielsen will measure brand exposure during the North America League of Legends Championship Series, League of Legends European Championship, three international events, and select regional leagues in Asia throughout '19 and '20.