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Volume 26 No. 43
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A-B InBev Signs On As Overwatch League Sponsor For Rest Of '19

The Overwatch League will announce today it has signed A-B InBev as a sponsor for the rest of the '19 season, making Bud Light the official beer of the esports league everywhere except China. The deal includes live activation at four key events and sponsored broadcasts on ABC/ESPN2 in the coming months, starting tomorrow at the newly named Bud Light Homestand Weekend -- Dallas. The two-day, eight-team event, hosted by the Dallas Fuel at the Allen Event Center, marks the OWL’s first games outside L.A.’s Blizzard Arena as the league prepares to shift to a full home-and-away schedule in '20.

Bud Light will also entitle a similar event in Atlanta in July, and will activate at two other major OWL events: LA Rivalry Weekend in August and the '19 Grand Finals, which is yet to have a date and location announced. It will also be present at local watch parties in other OWL markets. Bud Light will sponsor an ESPN2 broadcast of the action from 8:00-10:00pm ET on Saturday, along with an ABC broadcast on July 6 and ESPN2 broadcast on July 7 from Atlanta.