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Sportsbook William Hill U.S. Signs Multiyear Deal With Devils

DEVILS

William Hill U.S. has reached a multiyear deal with the Devils to place its name on a sports bar-style lounge on the main concourse of Prudential Center. William Hill also sponsors the Golden Knights, so the first sportsbook to sponsor a major U.S. team is adding a second franchise to its portfolio. Both parties declined to reveal specific terms of the contract, but Devils execs have said they project the category to be worth about $5M in its first year. The deal will almost certainly will be the precursor to others in the category in the coming weeks.

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