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Coca-Cola Expands PGA Tour Deal As Championship Nears

Coca-Cola has expanded its longstanding official marketing partnership with the PGA Tour, with the Dasani Sparkling brand becoming the official sparkling water of the Tour and filling a new category for the property. The deal comes as the Tour Championship tees off this week at East Lake Golf Club in Atlanta. Dasani is debuting a new spot around the deal that will be included in broadcast coverage of the Tour Championship and on social media channels.

Other assets include pouring rights at PGA Tour-owned TPC courses, the use of Tour rights at retail and a new Dasani Sparkling Shaded Seating section at East Lake on the 1st tee and 18th green. No agencies were used in the deal.

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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