NFL Committee OKs Casinos With Sportsbooks As Sponsors
A committee of NFL owners has cleared the way for teams to sell sponsorships to casinos that operate sportsbooks, though the casinos will not be allowed to promote the sportsbooks directly in their advertising. A team source said the league’s business ventures committee agreed to relax league rules prohibiting sportsbook-connected sponsorship during a conference call on Monday. An NFL spokesperson declined comment.
Casinos will not be able to promote the sportsbooks directly, but teams will be able to accept advertising from casinos and daily fantasy sites that operate sportsbooks in shoulder programming and during preseason game telecasts. Teams and casinos also will be able to use each others’ logos in their advertising and promotions. But teams will be prohibited from accepting revenue shares for driving business to casinos and gambling web sites. Teams also will be cleared to sell stadium naming rights to casinos, a consideration most in play for the Las Vegas-bound Raiders.
See today's issue of THE DAILY for more.