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Volume 26 No. 44
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Georgia Tech, Adidas Rolling Out New "Tech Gold" Gear

Georgia Tech today will "reveal one element of its branding campaign" with Adidas as the school prepares to transition out of its deal with Russell Athletic: a new "Tech gold" shade for apparel and uniforms. The GT athletic department also will "make a limited amount of Adidas merchandise with the new Tech gold available for purchases" as the football program stages its annual spring game at Bobby Dodd Stadium. AD Todd Stansbury has "led the department's search for an official shade of gold with Adidas' help" (AJC.com, 4/18).