Clippers Land Social Media Brand Bumble As Jersey Sponsor
The Clippers have signed a jersey patch deal with Bumble, the Austin-based women-focused social networking brand. The deal begins today and runs through '19-20 NBA season, and it marks the 20th jersey patch deal in the league. The total value of the deal is $20M, or roughly $7M per year, according to a source. Bumble’s logo will appear on Clippers jerseys beginning with tonight's home game against the Pelicans. The agreement also includes in-arena signage and community initiatives. No agency was involved in either side of the deal, according to the team.
Bumble, founded by former Tinder executive Whitney Wolfe, is best known for its female-driven dating app. Clippers President of Business Operations Gillian Zucker, the NBA’s only female team president, said that the deal aligns with both the company and the team’s gender equality and diversity message. “We have been looking at it not just as a patch but as a badge of empowerment of how important diversity is, specifically gender diversity,” she said. “We had been talking for a few months to a number of other brands. We were looking at something more than just an advertising play.”