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Volume 24 No. 116
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Nationwide Set To Announce PSA Deal With Dale Earnhardt Jr.

Nationwide this morning will announce that it has signed Dale Earnhardt Jr. to a multiyear PSA deal, continuing a longtime association with the retired driver and customer of the company. Financial terms were not disclosed. Nationwide had a PSA deal with Earnhardt from '08-14 before ending that to focus fully on its primary sponsorship of Hendrick Motorsports. The Ohio-based insurer will focus on using Earnhardt in a similar way that it has used retired NFLer Peyton Manning, with speaking engagements to employees and customers on top of some consumer-facing activation, and slowly introducing a focus on financial services to relate to his retirement.