Bud Light, Players' Tribune Partner On New Jerry Rice Video
Bud Light has partnered with The Players' Tribune to create an original video featuring Pro Football HOFer Jerry Rice. Financial details were not disclosed. This marks TPT's first partnership with the beer brand. In the video, which will debut on TPT's social channels today, Rice shows up at a flag football game with beer disguised as a Bud Light delivery driver before joining the game.