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Volume 25 No. 23
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Fanatics Allowing NBA Jersey Exchanges If Player Is Traded

As the NBA trade deadline nears, Fanatics today announced that it will "offer fans a chance to exchange for either the new jersey of their favorite player or to get a different jersey of a player on their team, if the player whose jersey they recently bought gets traded." If a consumer "buys a jersey on the site within three months of a player leaving that team, the fan has two weeks to make an exchange." If the jersey is purchased with an American Express card, the fan can make the exchange if the player "leaves within 12 months of the purchase" (ESPN.com, 1/22).