Cubs To Launch Military-Themed Activations Under New Boeing Deal
The Cubs have signed a three-year, $3M partnership with Boeing that will create a series of military recognitions both at Wrigley Field and around the world. Activations will include a military salute in the fourth inning of every Cubs home game; a first pitch at every Sunday home game by either active or retired military personnel; and the creation of several military-themed days in the team’s schedule. The agreement also is slated to include a VR experience from in and around Wrigley Field featuring Cubs players and coaches that will be shown at U.S. military bases around the world.
The Cubs-Boeing deal comes as the club is holding its 33rd annual Cubs Convention today through Sunday. The event will have a slightly different feel this year than last year’s convention celebrating the team's '16 World Series title and the end of a 108-year championship drought. Cubs Chair Tom Ricketts said much of the club’s messaging will focus on the ongoing development work in and around Wrigley Field, including the forthcoming opening of Hotel Zachary, several restaurants and continued efforts to improve The Park At Wrigley.