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Richmond Raceway's Esports Effort To Include Season-Long Tourney

Richmond Raceway this morning will unveil a multi-faceted esports campaign that will include a season-long weekly racing video game tournament, plus several day-long tournaments at the track. Among the initiatives is a two-day "NASCAR Heat 2" tournament at the track's Jan. 26-27 season preview event, plus the debut of a new racing simulator that has been built into an actual stock car and will allow users to virtually race on the iRacing platform. Richmond also will also have a weekly online "NASCAR Heat 2" tournament that will run from February-November. This comes as NASCAR is working on a broader esports initiative for tracks across the sport that may have some similar elements to Richmond's standalone plan, but it has yet to be unveiled.

For more coverage of the business of esports, visit our partners, esportsobserver.com.

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