76ers Sign Australian Food Company Four'N Twenty As Sponsor
The 76ers have signed their first international sponsor with Four’N Twenty, an Australian-based company that produces beef pies. The deal marks Four’N Twenty’s first sponsorship of a U.S. pro team. The current Sixers roster features Australian-born G Ben Simmons, and coach Brett Brown is the former coach of Australian national team. Financial terms of the deal were not disclosed. Activation includes the team holding its first Australian Heritage Night, presented by Four’N Twenty in January. Also, Four’N Twenty beef pies will be sold at concession stands at Wells Fargo Center, and the company will have digital content on Sixers.com.