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76ers Land First Sponsor For Team's NBA 2K Esports Franchise

The 76ers have signed Independence Blue Cross as the first sponsor of the team’s NBA 2K esports franchise. Financial terms of the multiyear deal were not disclosed, but the agreement will include exposure and activation within the NBA 2K virtual game/arena during 76ers NBA 2K-designated home games, including courtside LED signage. The deal also includes digital content of NBA 2K players training at the 76ers’ practice facility. Independence Blue Cross is a current 76ers sponsor. The NBA 2K league is set to debut May 1, with 17 NBA teams expected to be part of the new league.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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