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Volume 27 No. 53
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76ers Land First Sponsor For Team's NBA 2K Esports Franchise

The 76ers have signed Independence Blue Cross as the first sponsor of the team’s NBA 2K esports franchise. Financial terms of the multiyear deal were not disclosed, but the agreement will include exposure and activation within the NBA 2K virtual game/arena during 76ers NBA 2K-designated home ...

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