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Volume 25 No. 68
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Security Tech Firm IdentoGO Signs Multiyear Deal With NFL Jets

IdentoGo by Idemia has signed its first sports sponsorship, a multiyear deal with the Jets. The company provides the systems backing the TSA's Precheck expedited security screening program. IdentoGO becomes the NFL team's Official Identity Security and Biometrics Partner. Sponsorship assets include signup tables outside games, team-controlled signage at MetLife Stadium, digital and social media, along with presenting sponsorship of the Jets Fan HOF. Also included are plans to integrate the technology at Jets home games. Kaleidoscope Media engineered the deal for IdentoGO. Previously, IdentoGO sponsored music festivals, including a deal with LiveNation that gave it access to more than 20 events.