Dick's Winter Games Campaign Highlights "Contenders" Program
USOC sponsor Dick’s Sporting Goods is launching its '18 PyeongChang Games campaign this week, again emphasizing its "Contenders" program that employs Team USA members. More than 100 summer and winter sport athletes are currently in the program, which offers them flexible hours to accommodate training and international competitions. The media campaign will be anchored by U.S. women’s hockey G Alex Rigsby, a Contenders employee, and figure skater Ashley Wagner. Several other employees will appear in the campaign, including snowboarder Jessika Jenson and men’s Paralympic sledge hockey F Dan McCoy. DSG plans TV, social/digital and in-store activations.