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Volume 24 No. 180
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Monster Energy Renews With McGregor Ahead Of Mayweather Fight

Monster Energy today announced a renewal of its deal to sponsor UFC fighter Conor McGregor, who has been part of the brand's MMA efforts since '15. The deal ensures that the Monster logo will be on McGregor's shorts for his Aug. 26 fight against Floyd Mayweather Jr. as well as his next UFC title defense. Coinciding with the renewal, Monster Energy has shot a new 30-second spot that will run on TV and digital platforms available on various digital platforms, including monstenergy.com (Monster Energy).