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England-Record 235,000 Attend Open Championship At Birkdale

A record-breaking English crowd of 235,000 attended the Open Championship at Royal Birkdale, setting the attendance record for a Championship staged outside of St. Andrews. This year surpassed the 230,000 mark set at Royal Liverpool in '06, making it the largest ever Championship held in England and reflects a 17% increase since the Open Championship last visited Royal Birkdale in '08. The overall Open Championship attendance record is 239,000 at St. Andrews in '00, followed by 237,000 at the same course in '15 (The Open Championship).

AT&T runs a full-page ad in USA Today congratulating Jordan Spieth on winning the Open Championship: "Another Stellar Performance, Another Major Championship." Coca-Cola also runs a full-page ad in USA Today: "Cheers To You, Jordan" (THE DAILY).

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SBJ Morning Buzzcast: April 25, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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