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Volume 24 No. 238
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Twitter In Talks With NBA, MLS, Turner About Digital Streaming Rights

Sources said that Twitter is "in talks" with the NBA, MLS and Turner about "acquiring digital streaming rights for content related to live sports and events." That "could include things like actual game footage similar to the deal Twitter struck with the NFL to stream some of its Thursday Night Football games later this fall." But it could also be "fringe content, pre- or post-game material similar to the live interviews and analysis Twitter streamed around Wimbledon earlier this week" (RECODE.net, 7/8).