BMW To Title Sponsor Dallas Marathon In Multiyear Agreement
The Dallas Marathon has signed a "multiyear title sponsorship agreement" with BMW of North America and Dallas-Fort Worth Area BMW Centers. Race organizers and BMW execs today will announce the deal and unveil a new logo and website for the Dec. 11 marathon, half marathon and Behringer Relays. This is BMW's "first entry into the U.S. running scene." It becomes the "third title sponsor in the Dallas Marathon's 46-year history," following Wellstone Communities and MetroPCS (DALLAS MORNING NEWS, 5/11).