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Coca-Cola To Sponsor Mercedes-Benz Stadium In 10-Year Deal

AMB Sports & Entertainment has signed Coca-Cola to a 10-year deal as a founding partner of Mercedes-Benz Stadium, the new home of the Falcons and Atlanta United opening in June '17. Financial terms were not disclosed, but founding partnerships are typically valued at seven figures annually. The deal extends to Coca-Cola serving as the exclusive non-alcoholic beverage supplier of the teams and the $1.5B facility. Coca-Cola, which is based in Atlanta, has served its products at Falcons games since the team’s inception in '66.

The soft drink brand joins Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance as stadium founding partners.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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