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MLB Lines Up Charity Efforts For Childhood Cancer Awareness Month

MLB is marking Childhood Cancer Awareness Month in September with a series of club-level activations beginning today and a social media campaign rallying around the #GoGold hashtag. Planned activities during the month include in-game recognitions of individuals and groups fighting pediatric cancer, auctions of player-used merchandise to raise funds for research, online fundraisers and special ticket offers, among other activities. "We are all proud to bring attention to such a worthy cause to all those working to bring us closer to a cure," said Rays President Brian Auld.

The Rays will wear special gold Childhood Cancer Awareness Month T-shirts during batting practice at Camden Yards today, and then sign and auction the shirts to benefit the Pediatric Cancer Foundation.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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