NBC Sells Out Super Bowl Ad Inventory, Sees Boost In Digital Revenue

NBC has officially sold out of advertising inventory for Sunday’s Super Bowl XLIX, with a little over 70 total units being purchased. NBC Sports Exec VP/Sales & Sales Marketing Seth Winter called it a “very satisfying day,” as the net was able to maintain its reported $4.5M asking price for a 30-second spot. He noted the net solidified the ad roster “over the last couple of weeks,” though he added conversations with interested advertisers often continue even after a sellout is announced. There will be a total of 15 first-time advertisers. The net also is nearly sold out of all pregame units; while a few spots remain available during the early portion of the pregame programming, all spots closer to kickoff have been sold.

Winter said NBC has “almost tripled” the revenue on the digital side since it last broadcast the Super Bowl in '12, with a total figure eclipsing the eight-figure mark. There are 18 advertisers for the live stream of the game. The reason for such a small number compared to the television broadcast is due to what Winter called a limited inventory. He did not disclose the price for a digital spot.

View a preliminary chart of national in-game Super Bowl advertisers.