U.S. Ski & Snowboard Association Starts Sponsor Summit Today
The U.S. Ski & Snowboard Association today opens its sponsor summit in Park City, Utah. More than 175 execs representing 25 corporate partners will be in attendance at the event. Items on the agenda will include an address from USSA CEO Tiger Shaw, a business recap from CMO Mike Jaquet and a series of panels with six of eight ski and snowboard gold medalists from the '14 Sochi Games.