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Green Sports Alliance Hosts Fourth Annual Conference In Santa Clara

The Green Sports Alliance today kicks off its fourth annual conference in Santa Clara, Calif. The three-day event will cover key topics in pro and collegiate sports green initiatives via a mix of venue tours, workshops, case study presentations, leadership plenaries, keynotes and networking events. Sponsors include UPS, Aramark, the NRDC and Waste Management (THE DAILY). Presentations will include a study commissioned by the GSA and conducted by Turnkey Sports & Entertainment, which found that "fans who live 'green' tend to spend more green" (SPORTSBUSINESS JOURNAL, 7/21 issue).

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