U.S. Soccer Gives Lupe Fiasco, Futura Roles In World Cup Marketing
U.S. Soccer today named Lupe Fiasco the Musical Dir of the men's national team and artist Futura the Art Dir of the team's '14 FIFA World Cup campaign. Fiasco will collaborate with the NGB during the men's team's Send-Off Series of exhibition matches and the World Cup, while promoting his new single, "Mission." He will create Spotify playlists and handle in-game music for the Send-Off Series. Futura will create the official men's national team World Cup poster, as well as designs for limited-edition items including skateboard decks (U.S. Soccer).