ESPN Signs Deal To Become '15 Special Olympics Broadcaster
ESPN signed a global programming deal to become the official broadcaster of the '15 Special Olympics World Games. The event is scheduled to start July 25, 2015, in L.A. A formal announcement could come as early as this afternoon. ESPN is committed to carrying the Opening and Closing ceremonies live from L.A. Memorial Coliseum, as well as a nightly highlights package. KABC-TV, the Disney-owned ABC broadcast affiliate, will carry coverage of the event in the L.A. market.
ESPN has had a long association with the Special Olympics. Last year, Disney and ESPN made a multi-million dollar investment in the Special Olympics Unified Sports initiative. It also became a "Founding Champion" of the '15 Games. It carried coverage of the '11 Games from Athens on ESPN3.