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USA Today Sports Media Group, NeuLion Agree To Strategic Partnership

USA Today Sports Media Group has struck a strategic partnership with NeuLion to bring NeuLion's battery of licensed content into the USA Today Sports Media Group digital umbrella, as well as create new material that will be distributed by both outfits. In the deal, NeuLion will become an affiliate member of USA Today Sports Digital Properties, a network of more than 200 digital outlets either owned outright by the company or represented by USA Today Sports Media Group in some fashion for advertisers. USA Today Sports Media Group will gain access to NeuLion content, notably from the more than 170 NCAA digital properties supported by NeuLion.

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