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Speed Reads....

Rockets G Jeremy Lin has "agreed to a shoe deal with adidas, thus departing Nike," according to a source. An announcment is expected today (CSNNW.com, 1/2).

The U.S. Professional Tennis Association announced a renewal of its deal with Prince Global Sports to endorse Prince racquets, balls, strings, bags and accessories (USPTA).

The Washington State Department of Transportation as of 4:25pm PT yesterday reported that in the first day of sales, 1,810 special Seahawks-themed license plates had sold and 148 MLS Sounders plates had been issued (SEATTLETIMES.com, 1/2).

UFC co-Chair & CEO Lorenzo Fertitta confirmed the MMA outfit is planning to promote a Chris Weidman-Vitor Belfort middleweight title fight in Las Vegas in "May or July" (ESPN.com, 1/2).

The announced attendance for last night's Oklahoma-Alabama Allstate Sugar Bowl was 70,473, the "second-highest total in the past five years but also the fifth-lowest Sugar Bowl crowd of the BCS era." Last year's Louisville-Florida matchup drew 54,178 (Baton Rouge ADVOCATE, 1/3).

The Under Armour All-America High School Football Game last night drew a crowd of 21,031 at Tropicana Field (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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