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Volume 24 No. 114
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Adidas Hosting Media Day In Portland In Run-Up To '14 World Cup

adidas today will host a media day at its North American HQs in Portland, Ore., "as part of its run-up" to the '14 FIFA World Cup in Brazil. Events will include the "introduction of new products and presentations on the company's soccer business." Also, reporters will get a "tour of the company's top-secret research lab." The day "concludes with a soccer match" featuring members of the media and soccer players from adidas' roster of endorsers (BIZJOURNALS.com, 11/13).