Under Armour Buying Workout App Company MapMyFitness For $150M
Under Armour is buying workout app company MapMyFitness for $150M, "putting the sports apparel maker in charge of one of the biggest social sports communities on mobile devices." UA said that it "agreed to buy the app maker to broaden its existing digital offerings and augment plans to become a premiere sports company." MapMyFitness was launched in '07 and is based in Austin, Texas. It has 20 million registered users, nine million of which "use its service on a monthly basis" (WSJ.com, 11/14).