A-B Taking Over Docked Cruise Line For Super Bowl Events
A-B InBev today will announce that it is "transforming a docked Norwegian Cruise Line ship into a massive 'Bud Light Hotel' lodging space and entertainment venue" for Super Bowl XLVIII. The ship, docked near N.Y., will have space for "about 4,000 people in 1,900 state-rooms," with 22 restaurants and bars. Lodging will be available Thursday before the game through Monday. The space will host concerts, meetings and other gatherings. A-B since '10 "has taken over a hotel in the Super Bowl host city" (USA TODAY, 11/5).