Kia, Other NBA Sponsors Rolling Out New Creative As Season Tips Off
Kia's activation around the start of the season also will include taking over sponsorship of TNT's "Inside the NBA" postgame show from Hyundai. Meanwhile, adidas will feature new creative starring Bulls G Derrick Rose, and State Farm will "expand its campaign" with Clippers G Chris Paul. Paul also will "tout Nike's Jordan Brand line," while Nike and Sprite have new spots with Heat F LeBron James (SPORTSBUSINESS JOURNAL, 10/28 issue).
For more on the start of the NBA season, see THE DAILY's season preview issue today.