Advertising Week In N.Y. Casts Spotlight On Digital Marketing
Advertising Week in N.Y. kicks off today, and the event "will seek to show off how well Madison Avenue has embraced digital marketing, such as social media to mobile advertising." About 250 seminars and parties are planned throughout the week (WALL STREET JOURNAL, 9/23). This comes as Twitter has been "courting" TV networks and advertisers "as it rolls out more sophisticated marketing products." New partnerships "are likely this week" as Twitter execs meet with media industry reps (WALL STREET JOURNAL, 9/23).