F1-Themed "Rush" Has Solid Limited Opening In N.Y., L.A.
The Ron Howard-directed "Rush" opened in four theaters in N.Y. and L.A. this weekend, earning $200,000 "for a a solid theater average of $39,991." Universal is "using the limited launch to build word-of-mouth before 'Rush' expands nationwide on Sept. 27." Despite the film being "well-reviewed," F1-themed movies "face a major challenge in the U.S., where the sport has never been popular" (HOLLYWOODREPORTER.com, 9/22).