Ann Wells Crandall Joins Big East As Conference's First CMO
Veteran sports marketer Ann Wells Crandall is joining the new Big East Conference as its first CMO. She will begin her new job Sept. 10, based in N.Y. and reporting to Commissioner Val Ackerman. Crandall will oversee marketing and sales, including brand development, advertising and promotion, corporate sales and sponsorship, licensing and digital strategies. She will also oversee the conference’s relationships with FS1 and MSG, which will host the Big East basketball tournament. Crandall most recently served as Pac-12 Enterprises Exec VP/Business Development & Strategic Partnerships.